Making a book trailer is no easy feat, but to stay competitive in a highly saturated book market it needs to be done. Recently, Tara Lynne Groth of Write Naked found my book trailer on Google+ and contacted me about doing a interview. And afterwards, guess what? SHE BOUGHT THE BOOK!
Check out the full interview on Write Naked!
Book marketing is a beast of a job and after 4 months of just trying everything–though I still couldn’t tell you the best way to go about it–I did learn a few things:
When you don’t have money for advertising it’s very hard to compete on the internet for face time with readers, but if you take on a mass approach and understand that you may only reach one person a day, that’s 365 people in a year, plus everyone they’ll tell if they think your book is great. Which they will.
In the fast paced world we live in, Tweets come and go in the blink of an eye, and most people just scroll through the vast majority of them. But readers are a great bunch of people, and if you can get your work in front of them they’ll market it for you. Word-of-mouth is still the best way to promote your books.
So where does the book trailer come in? Well, having a 1 minute visual reel to show people make it easier for your readers to quickly show their friends how awesome your book is.
A quick google search for “The Best Book Trailer” turned up this page.
The site has A LOT of great book trailers, BUT the vast majority of them are national bestseller books, which means someone paid quite a bit of money to create it.
If you’re like me and don’t have the cash, you’re job is a little harder. You need to think outside the box and come up with a creative way to showcase what you’re book is about using the tools at your disposal. If you have technical friends or creative friends ask them to help you. Just pulling images off of google searches and adding title cards is a bad idea. First of all, you don’t own the rights to those photos, so it could come back and bite you in the ass.
I’m not an expert on how to create an amazing book trailer so I won’t go into that here but what I will say is this: know your audience. Think about the kinds of movies they go to see and look up the movie trailers to get ideas.
Imagine yourself as a customer and think about how much more effective it is to meet the author when considering the purchase of a book! Then buckle down and do a short interview/intro for your book trailer. Don’t make it too long 10-15 seconds tops and then move on to what you’re book is about.
Don’t forget to add purchase links at the end so people know where to buy your amazing book!
My book trailer was based off the trailer for WILD, starring Reese Witherspoon. Since I of course didn’t have a budget with which to hire a multi-million dollar actress and fly all around the world, I decided to make it an homage to pop-up books which I loved reading as a kid.