A simple Google search for Best Book Cover.

A simple Google search for Best Book Cover. My favorite is A Clockwork Orange.

A couple of weeks ago, after sending out over a hundred queries and getting a few very kind rejections I decided to begin the journey into self-publishing. I had heard a lot of good things about it and what it really boiled down to was pushing aside my pride and taking the plunge.

To be honest, I thought it would be a piece of cake. I’d throw the book up on Amazon, send a blast out to all of my friends telling them it’s available and then wait with nail-biting fear as the reviews came in. As you can imagine, things were not that easy.

I started out looking at different self-publishing platforms, which led me to looking at Print-on-Demand. There are a ton of factors that go into what your print-on-demand books will look like and as far as I can tell there are only two major players in the game right now: Createspace and Lightning Source (Ingram Spark for indie authors).

So after a couple of weeks of research and getting test copies and samples sent to me (not to mention signing up for every service there is out there just to compare them all) I decided to go with Ingram Spark. Great. I had someone to print my books now I need to get it up on Amazon.

NOPE. Now I need a book cover. Since I’m self-publishing the caliber for cover art isn’t really that high. My friend Shawn pointed me to 99 Designs where I could pay $250 for 35 graphic designers to compete for my cover. But I looked at the designs and honestly they all looked really generic. For the price it makes sense, but I’m not into stock image books and though I love rom-coms and romance books, mine wasn’t one of them.

Where I ultimately ended up was Deviant Art, a site full of artists from beginner to professional, and there I found Leonid Afremov. After a couple e-mails back and forth he agreed to custom make a painting for my book cover for just $200. This is a great deal, except that I now had to graphically design my cover myself. This took a couple days and few different tries mainly because I haven’t used Photoshop in years and coming back to it was not like riding a bicycle.

Something I wish someone had told me at the beginning was to GET A BOOK COVER. It takes about a month to find, procure, and have sent to you. But you will need it for every step you take forward in promoting your book. In hindsight it seems like a no brainer, but when you’re in the thick of it and reading the million and a half articles on the web about self-publishing, it’s easy to push it aside. Since I made the mistake of waiting til a week ago to finalize my artwork I’ve still got a couple of weeks of anticipation before I even know what my cover is going to look like. In the meantime all I can do is prep the next steps. In my coming posts I’ll get into all the other marketing and PR stuff that I’ve been fumbling around with, but getting the book cover made early, was a crucial step that caused a lot of setbacks so I thought I’d write a post about it now and hopefully save others some time.

There is so much to do that at times it feels incredibly overwhelming but as the puzzle pieces come together I’m finally starting to feel like an author!